ODReference Privacy Policy
Introduction
Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit www.odreference.com and any related media or services (collectively, the “Site”). By accessing or using the Site, you consent to the practices described in this Policy, as updated from time to time.
Information We Collect
Information You Provide: If you contact us by email or through any form we may offer, we may receive information such as your name, email address, and the contents of your message.
Usage and Analytics Data:
- Identifiers (e.g., cookies or random IDs): Used to distinguish visits and usage patterns without necessarily identifying you directly.
- Usage Data: Pages visited, search queries, time on page, click patterns, and similar aggregated analytics.
- Technical Data: IP address, browser type, operating system, device type, and related diagnostic information.
How We Use Information
- To operate, maintain, and improve the Site and its features.
- To understand how clinicians use the Site so we can optimize content, performance, and user experience.
- To personalize or tailor content where appropriate (for example, highlighting frequently used tools).
- To monitor performance, detect security issues, and comply with applicable laws and regulations.
- To respond to inquiries, feedback, or support requests that you send to us.
Third-Party Services and Data Sharing
We may share information with carefully selected third parties that help us operate the Site or provide services, such as analytics providers, hosting providers, and advertising partners. These parties are expected to use information only as necessary to perform services on our behalf and in accordance with applicable law.
We may also disclose information:
- To comply with legal obligations or valid legal processes.
- To protect the rights, property, or safety of ODReference, our users, or others.
- In connection with a business transfer, merger, or acquisition, in which case information may be transferred as part of the assets involved.
Data Retention
We retain information only for as long as reasonably necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law. Retention periods may vary depending on the type of data and how you interact with the Site.
Data Security
We implement reasonable technical and organizational measures to help protect information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security, and any transmission of information is at your own risk.
International Data Transfers
Depending on your location, information we collect may be processed in countries that may have data protection laws different from those in your jurisdiction. Where required by law, we take steps to help ensure that appropriate safeguards are in place to protect your information in connection with such transfers.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes are effective when the revised Policy is posted on the Site. Your continued use of the Site after any update constitutes your acceptance of the revised Policy. We encourage you to review this page periodically for the latest information on our privacy practices.
Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, or if you wish to exercise applicable rights, please contact us at contact@odreference.com.
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The help feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.