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ODReference

Privacy Policy

How analytics data is handled

ODReference Privacy Policy

Introduction

Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit www.odreference.com and any related media or services (collectively, the “Site”). By accessing or using the Site, you consent to the practices described in this Policy, as updated from time to time.

Information We Collect

Information You Provide: If you contact us by email or through any form we may offer, we may receive information such as your name, email address, and the contents of your message.

Usage and Analytics Data:

  • Identifiers (e.g., cookies or random IDs): Used to distinguish visits and usage patterns without necessarily identifying you directly.
  • Usage Data: Pages visited, search queries, time on page, click patterns, and similar aggregated analytics.
  • Technical Data: IP address, browser type, operating system, device type, and related diagnostic information.

How We Use Information

  • To operate, maintain, and improve the Site and its features.
  • To understand how clinicians use the Site so we can optimize content, performance, and user experience.
  • To personalize or tailor content where appropriate (for example, highlighting frequently used tools).
  • To monitor performance, detect security issues, and comply with applicable laws and regulations.
  • To respond to inquiries, feedback, or support requests that you send to us.

Cookies & Similar Technologies

We may use cookies, pixels, scripts, and similar tracking technologies to understand how the Site is used and to support analytics and advertising services. These technologies may collect information over time and across different websites.

  • Remember preferences and improve navigation.
  • Measure traffic, performance, and engagement with clinical tools.
  • Support advertising or sponsored content, where applicable, which may be delivered by third-party partners.

You can usually set your browser to refuse some or all cookies or to alert you when cookies are being sent. If you disable cookies, some features of the Site may not function properly.

Third-Party Services and Data Sharing

We may share information with carefully selected third parties that help us operate the Site or provide services, such as analytics providers, hosting providers, and advertising partners. These parties are expected to use information only as necessary to perform services on our behalf and in accordance with applicable law.

We may also disclose information:

  • To comply with legal obligations or valid legal processes.
  • To protect the rights, property, or safety of ODReference, our users, or others.
  • In connection with a business transfer, merger, or acquisition, in which case information may be transferred as part of the assets involved.

Data Retention

We retain information only for as long as reasonably necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law. Retention periods may vary depending on the type of data and how you interact with the Site.

Data Security

We implement reasonable technical and organizational measures to help protect information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security, and any transmission of information is at your own risk.

International Data Transfers

Depending on your location, information we collect may be processed in countries that may have data protection laws different from those in your jurisdiction. Where required by law, we take steps to help ensure that appropriate safeguards are in place to protect your information in connection with such transfers.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes are effective when the revised Policy is posted on the Site. Your continued use of the Site after any update constitutes your acceptance of the revised Policy. We encourage you to review this page periodically for the latest information on our privacy practices.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, or if you wish to exercise applicable rights, please contact us at contact@odreference.com.